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About Us

Learn | Adapt | Grow


Our Mission Statement

APS is a unique, collaborative partner working with clients to maximise performance and tackle intractable People problems.


Our Values

Create Client Value
We are custodians of client success through diligent application of focus, effort, and execution.
Trust & Authenticity
Our rhetoric reflects what is evidenced and in the best interests of our clients. Our behaviour always matches our rhetoric.
Drive Change
We view client challenges with uncommon clarity and apply research-led solutions. We support internal resources to influence, motivate, and supercharge implementation.
We embrace the true meaning of team’ to achieve optimal results: a mutual investment in each other delivered with trust, empathy, and full inclusion. We view wellbeing and playfulness as integral to the development of sustainable and creative solutions internally, and for our clients.
We deliver creative and customised solutions to help our clients win through times of turbulence and disruption. Innovation produces friction. We make sure that friction furthers progress. 
We tackle problems other people think intractable. We boldly compete where we know we can add value. 

Our People


John Amaechi OBE

Everyday Jedi

Founder and Chief Executive

Baroness Tanni Grey-Thompson DBE

Fierce Advocate

Performance Coach

Julie Newbon

Corporate Linchpin

Director of Business Operations


Chris Garrison

Chief Problem Solver

Director and Performance Coach


Arran Cummings

Baby Driver

Market Research


Dr. Zachary Walker

Chief Pedagogist

Educational Consultant


Tom Staniford

Social Space Oddity

Marketing Manager


Gemma Walker

The Keymaster

Business Administrator

Our Associates


Dr. Ross Tucker

Science Nerd

Research and Data Analysis

Lori Dobeus


Diversity & Inclusion Subject-matter Expert

View Ross' Profile

Our experience

There is no “magic pill” for success; we work with our clients to tailor a programme appropriate to their needs.

  • APS engages with clients to assess challenges, and present the most time and cost-effective options to resolve them.
  • Our links with universities in the US and Britain – who are at the cutting edge of organisational, leadership and motivation research – continue to be a huge advantage for our clients.  John’s memberships with the American Psychological Association and the British Psychological Society allows APS access to cutting-edge research and literature on individual and organisational performance, keeping us abreast of contemporary best-practice.
  • With more than 100 different client solutions in the last five years, we know our proven business consultancy model can address your issues. We offer a variety of services, including one-on-one managerial consulting, workshops, seminars and bespoke programmes.
  • John is an exponent of the Carl Rogers school of humanistic psychology and believes in the power of his authentic personal interactions to catalyse tangible change within organisations.

Are you ready to see organisational improvement?

For over two decades, APS has been helping high-profile individuals, international corporations, professional sports teams, government agencies, educational institutions and charities to maximise their potential.

Whether your organisation needs just one day with John, or ongoing consultation from APS, we will make an immediate difference.

Our professional and consulting services speed desired client outcomes. Through the links above, we outline some of our individual coaching options for those looking to upgrade specific skills or mindsets to transform themselves from good to great.

APS has worked with Ikea
APS has worked with Pepsico
APS has worked with Shell
APS has worked with BBC
APS has worked with NBA
APS has worked with Olympics